Neil Hopcroft

A digital misfit

GSM Scanner Project – Request For Comments – this looks like a project by enthusiastic but slightly clueless people, or, at least, people outside of the mobile phone industry.

If a radio station were a car crash, bad and wrong, but so so compelling. Includes facial exercises and a plea to a kidnapper and a retaliation to whoever posted that awful wasp joke.

…and if car crashes had an RSS feed (slightly disturbing myspace death list, they’re all car crashes or fights about drugs)


Todays revelation is that not everybody knows that the electricity companies use a Radio 4 sidechannel to broadcast metering information. I thought every techie knew that, but the only reference I managed to turn up in a(n admittedly brief) web search was AMSS – the data rate isn’t high, 46 *bits* per second.

Does anyone know any more about such channels, and what kind of information gets broadcast over them?


Book review: The anatomy of buzz by Emanuel Rosen

“Creating word-of-mouth marketing”

This is an interesting book, written (or at least published) at the height of the dot.com fiasco it takes a look at the way some of the ‘new economy’ was marketing itself. There is an element of hubris to it, that this new way has eclipsed the old way of doing things.

There are a lot of good examples, including things like Trivial Pursuit, which although is something I quite hate (I have a head full of trivia, but its not the same kind of trivia they put into ‘mainstream’ games like that, pinout for 16450 anyone?) is also something that clearly had an incredible momentum behind its marketing, it got into a huge network of people who were interested in a fairly light socialable game which would not take too long and involed talking to each other.

There are also plenty of good ideas about how to get yourself noticed in a world of reducing attention spans and more noise.

Who should read this book? Anyone who is trying to get a message out to the world about what they’re offering, especially high tech things in the modern world. Our marketing department.


So much for feeling more organised this year – its my birthday this weekend and I haven’t gotten around to organising any kind of gathering, I would like you to help me celebrate. I was considering a museum visit during the day then onward to the remains of a board gaming session for the evening. Brooklands is quite tempting if anyone is interested in cars (I think they have planes too), or perhaps a visit to London during the day? But who is about and what would you prefer to do?


The natural color is alive

“The phone having various function such as neat and tidy design like a competent businessman, and voice recorder can provide you the advanced business competitive power besides refine senses, resulting in your successful business.”