This is a collection of stories about business failures, they vary in length from a couple of paragraphs to about 20 pages, so there is quite a lot of easy to dip into reading. I was a little disappointed that there wasn’t much in the way of analysis of *why* they were failures, rather just a description of what the failure was – I was hoping for something rather more educational, but it was still a fun read.
There were a couple of examples of things I remember as a child, like the Advanced Passenger Train, and the C5, both of which were exciting at my young age, now both look like destined to failure for reasons I could never have understood then.
Who should read this book? Anyone with a passing interest in business failure, its not so much a manual, more a collection of snacks.
(book 5, week 9)