“Creating word-of-mouth marketing”
This is an interesting book, written (or at least published) at the height of the dot.com fiasco it takes a look at the way some of the ‘new economy’ was marketing itself. There is an element of hubris to it, that this new way has eclipsed the old way of doing things.
There are a lot of good examples, including things like Trivial Pursuit, which although is something I quite hate (I have a head full of trivia, but its not the same kind of trivia they put into ‘mainstream’ games like that, pinout for 16450 anyone?) is also something that clearly had an incredible momentum behind its marketing, it got into a huge network of people who were interested in a fairly light socialable game which would not take too long and involed talking to each other.
There are also plenty of good ideas about how to get yourself noticed in a world of reducing attention spans and more noise.
Who should read this book? Anyone who is trying to get a message out to the world about what they’re offering, especially high tech things in the modern world. Our marketing department.